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Privacy policy & Terms and conditions


In this Data Protection Notice, we are informing about the processing of personal data by SMW Group (“we”) in the context of

Personal data means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Processing means any operation or set of operations which is performed with personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

The entity responsible for the processing of personal data (the Controller) is: SMW Group AS, Kr. Barona 3-1, Riga, LV-1050, Latvia.

Questions about this Data Protection Notice or the processing of personal data by SMW Group can be addressed to the Controller.

Asserting data protection rights can be accomplished by way of making contact at


We process personal data that we collect in connection with the use of our website or our business relationship, such as initiation of contact with us.
Relevant personal data generally include, for example, personal details (name, address and other contact information (e.g. telephone number, email address).

The website (“Website”) can be accessed without providing personal data. Each time the website is accessed, the respective Internet browser automatically transmits certain information, which we then store in so-called “log files”.

Specifically, the following information are transmitted automatically:

IP address (Internet Protocol address) of the terminal, from which the online service is accessed;
Internet address of the website from which the online service was accessed (the so-called “source URL” or “referrer URL”),
Name of the service provider used to access the online offer,
Name of the files or information retrieved,
Date and time as well as duration of the retrieval,
Transferred data volume,
Operating system and information about the internet browser used, including installed add-ons (e.g. Flash Player),
http status code (for example, “request succeeded” or “requested file not found”).
In the log files, the above data is stored without the complete IP address, so that it is not possible to trace back to a personal IP address.

The use of certain services requires registration or the disclosure of personal data. In addition, we process personal data if we are contacted via the website. We process the data that is provided when using the following functionalities:

Contact Form: Our customer service department is contacted using the contact form. For handling your request, we process the data provided by you on the form and your disclosed contact data (using a third-party processor).

Consent to Advertising and Market Research: The following data will be processed for the purpose of providing advertising in accordance with the scope of customer consent (Art. 6 para. 1 sentence 1 lit. a GDPR): last name, first name, email address and/or telephone number. If consent is given to contacting via email, we will use the so-called “double opt-in procedure”, in which we will send an email to the address provided along with a request, in order to confirm the consent.


These general Terms and Conditions apply to a consumer when products are purchased from us, SMW Group AS (“we”), reg. no. 40003495011, at our websites, such as By purchasing our product(s), confirmation is automatically provided that these Terms and Conditions are accepted.

When placing an order on the website, a purchase agreement is entered into between customer and us when we have confirmed the order in writing. We ask customers to save the order confirmation for future correspondence purposes.


All applicable prices for products are specified at We reserve the right to make price adjustments; and updated prices will be published and held available at our websites. The prices include VAT.

In the event a product is listed at an incorrect price due to a typographical or technical error, or any other reason, we preserve the right to refuse or cancel any order placed for such product.

We currently accept Visa, MasterCard, AMEX and Apple Pay. We use 3D-Secure, developed by Visa and MasterCard, to securely process payments, and all payment information is encrypted using SSL encryption, which prevents unauthorized access to card details.

For more information on how we process payment information, please refer to our Privacy Policy.


These Terms and Conditions are valid for each purchase made.

Customer has the right to withdraw the purchase within a period of 14 days from the day of delivery of the product for a substantial reason, to be confirmed by way of our review.

Provided that the product is sealed, unused and returned to us within 14 days intact and in its original packaging, we will repay the total costs of the product as well as costs for shipping and return, provided that the product is returned by regular mail.

A customer remains responsible for the products during transit when the product is returned to us, including the risks of damage or loss during delivery.


If a damaged or defective product was received, a complaint can be initiated by e-mail: All complaints made within 14 days will be deemed as having been initiated on time.

We handle all complaints in accordance with applicable consumer protection legislation and with the guidelines provided by the Latvian Consumer Rights Protection Centre (“PTAC”) :


We are not liable for defects or delays caused by circumstances beyond our reasonable control, such as general labour disputes, war, fire, amendments to regulations issued by governmental authorities, issues stemming from poor data transmissions.


We reserve the right to change and make additions to these Terms and Conditions at any time. Changes and additions of these Terms and Conditions become valid for all purchases made after their publication at

We’re always delighted to see our products in real life on social medias, and sometimes we may request to share such pictures – to be published primarily on our website but may also be published on Instagram or other venues.

By responding to our request with the hashtag #SMWwheels, the following terms are deemed to be agreed upon:
A non-exclusive, royalty-free worldwide license is provided to SMW Group to use such pictures, including for purposes of marketing and / or advertising, not limited to the website gallery, newsletters, catalogues, e-mail and other customer communications, store materials and other marketing purposes. SMW Group is released from all obligations to pay for the use of such pictures and for the intellectual property rights associated with the above-described uses.


We assume responsibility for all personal information that is provided to us or made available to us. Please see our Privacy Policy for more information on how we process personal data.


If a dispute should arise that we are not able to settle directly, we shall comply with PTAC recommendations in all the matters they examine. PTAC can be contacted through their website.

These Terms and Conditions shall be governed by and construed in accordance with the laws of Latvia. Any dispute arising out of these Terms and Conditions shall be settled accordingly.